Environmental labels as the interface for the green purchaser 2001.12.15

An increasing number of environmental labels are attached to products that use environmental information about product environmental performance for product marketing and advertising. There are two reasons behind this. One is to use the environmental label for the employer and the consumer who is the purchaser, we disclose information such as what is environmentally conscious about the product, what kind of environmental impact it has, and how it contributes to environmental conservation. To promote the use of products.

Another reason is that it can contribute to the development of green consumers, which can understand the needs of consumers from the environment, which enables producers to assert their environment and accurately grasp the environmental performance of products through environmental label initiatives. What type of environmental label is there? There are three types according to the classification of ISO environmental labels. Type 1 is an independent third party, based on an application from a business operator or consumer, to certify and mark the criteria for each product area, and to show the marks, specifically the eco mark. Type 2 is intended to be used for advertising, in addition to marking environmental considerations in the product, according to the unique standards of the establishments. Type 3 is a quantitative display of environmental load data using LCA (Life Cycle Assessment) method. Type 1 Eco Mark certification is currently 4647 items.

In 1989, there were only nine items at the beginning of the person. The establishment of green purchasing law, green Purchasing Network (2601 Group affiliation) and the rise of green consumer are the incentives for the gradual expansion of the environmentally conscious product market, but now It is said that three percent of businesses and consumers who take consumer action with regard to environmental considerations are the whole. But if this is more than seven percent, the market will break. Although there are challenges in providing reliability, transparency, and broader environmental information, the role will become more important as the interface of the purchaser of the environmental label product.