Hunter Robbins, Natural Capitalism

In order to secure a sustainable society for the next generation, efforts in various fields have been initiated. Since the basic environmental law was promulgated in 1993, the laws of the environment, waste and recycling pipes in this country have been steadily progressing. When the flow of the law maintenance is taken an overview from the high altitude, roughly three approaches are seen. A resource cycle that enables the effective use of one limited resource and the proper reuse of waste. The second is a renewable, decentralized new energy development and Energy conservation initiative that replaces conventional energy. The third is the restoration and restoration of natural and ecological systems that have deteriorated and maintained the natural ecosystem in existence. A variety of new businesses are being created in the phase of efforts to improve these various environmental burdens. One book to help with the idea of a new business coming up in the 21st century of the environment is a topic in the United States now. It is "natural capitalism" by Hunter Robbins known for the Energy Soft pass theory and capitalism. He focuses on the circulation of the natural world (ecosystem). For example, spiders (spiders) eat crickets and flies, convert them into silk, and abalone imports seawater into shells with twice the strength of ceramics, and trees also introduce examples of transforming light, air, water, and soil into cellulose. He calls these flora and fauna a "skilled person in manufacturing" that does not produce any waste. It also argues that a friendly chemical process that complies with these ecosystems is an attractive alternative to the brutal and inefficient production processes of existing industries. In other words, there is a demand for limitless possibilities of ideas and business opportunities for the purpose of reducing waste, as well as saving resources, energy and ecosystems. In addition, we cite many examples of the use of orange peel on alternative substances of Freon and the idea for the conversion of business models. It is likely to be said that the environmental business has the hint unexpectedly in the itonatame of the natural world.