Six factors for successful eco business 1999.10.15

Among the major companies, the company has expanded its share of the environmental business market by shifting its accumulated technology to the environment business from early on. It can be said that the business change by the foresight of management top and the idea of the environment consideration enjoyed pioneer profit if it says. However, even in the late-class environment business, there are now business opportunities all over the industry, and the number of successes in the entry case is considerable. Some of the unchanged have succeeded in rebuilding the business of the environment by environmental businesses.

When we look at the success stories of the environmental business, there are some similarities can catch.

1) The motivation and purpose of entry into the environmental business are backed by strong environmental considerations such as improvement of environmental impact.
2) The idea of environmental business on the extension of remedying. For example, when launching a recycling business, the idea is not to commercialize recycling but to commercialize a remedying business. The case of making use of smelting technology to advance to the consumer electronics recycling field.
3) Conduct marketing research to understand the needs of the market.
4) Conduct business development at the same time as technical development. We need to make a system to take advantage of technology. The technology does not move if the recycling technology is not established even if the recovery route and the recycle system are made.
Comprehensive management capabilities including system construction are questioned.
5) Introduce appropriate technology and business to meet the local community.
6) Ability to read policies and measures. Matching by collaborative research in the entry of public works.

Other factors include: 1) companies and Corporations-Consortium, 2) companies and administrations-PFI (Private Finance Initiative), 3) companies and universities-technical grants or alliances with industry-academia collaboration, 4) companies and public research institutes, etc.