The key to success in environmental business 1998.11.15

The number of people gathering in environmental business seminars is increasing. Sometimes more than 200 people are not uncommon. I feel the heat like never before. The question that we often receive from people we meet at the venue is "what is the secret of the success of environmental business?" I always answer as follows:

(1) to start a business rooted in the region.
(2) Strong commitment to the environment of business operators.
(3) It is necessary to have soft ideas that are not hard.
(4) It is a proposal-based business.

The reason for (1) is to maintain and preserve the natural environment in a resource-recycling-oriented society, and to make appropriate efforts by local units. For example, if waste recycling is recycled, waste materials from the region will be separated, collected, and recycled, and utilized in the region. This is an ideal approach to a recycling-oriented society of the region. In a word, it is an environmental problem solving type business from the region. (2) Business operators are asked to have high awareness and beliefs about the environment. It serves as a radar to catch the global flow of the environment, the movement of the industry, the policy and measures of the administration, and becomes a clue of the business opportunity. (3) There are over 800 items of environmental business. The whole thing is not a field of the hard system, and there are many to count the soft system field. With a little eye, you can make a change in your ideas. In addition, the idea is to extend the work of remedying. (4) Since the environmental business is part of the business to improve the environment of the region, it arises from the active proposal activity to the prefecture and the municipality. While environmental measures in the region will be strengthened in the future, each countermeasure may be subject to environmental business. It is essential to obtain a machine and make a business proposal. As a feeling, the environmental business is the sign of the takeoff finally toward "high growth" next year.