Eco-Shop on the increase②

A wide range of items. It is not limited to the farm products of organic cultivation now, and the processed food which does not use the additive which harms the health has come to circulate widely besides the raw material and the method. In addition to daily necessities, a wide range of eco-products are produced, including toothbrushes using natural materials, clothing made from organic cotton materials, clothes using recycled resources such as PET bottles, stationery using recycled materials, and interior products that do not contain harmful chemical substances. These eco-products are in addition to the eco-shop, recently in department stores and supermarkets. With the growing interest in health and safety since the great East Japan earthquake, sales of such eco-products are also growing, and we are expected to grow in both manufacturing and distribution. In the department stores and supermarkets, we have partnered with manufacturers to actively develop our own environmental brand products. Along with the penetration of these eco-products, small eco-shops tend to specialize in products in specific fields and deal with more distinctive products. We are also dealing with eco-products as one of the differentiation strategies in the communication sales that are directly connected to the consumer. In addition, the distribution of Ortertrade, which specializes in products made in developing countries, was also created, and the eco-commodity market began to attract attention as a new market.