Service sizing as new business model①

<The business model of service sizing from the possession of the spread product to the function use>

Traditionally, the business model of obtaining the price by providing the function of the product which was sold as a product is becoming widespread, and settling. 　

In one form of the so-called "service sizing" services industry, it is primarily a business to provide services related to conventional businesses that have sold goods (products) mainly as a source of revenue. Specifically, when we purchase products such as home appliances and automobiles, the purpose of the purchase is not to "own" the product itself, but to use the "function" of the product. If the air conditioner is comfortable room temperature that the air conditioner brings, it buys the product because it wants to use the function of the car. 　

The product is a means to provide services, and the point depends on what kind of product to choose, what services to offer, and how to satisfy the customer. As an example, the copier manufacturer, especially for corporations, does not sell the copier itself, but also provides a copy function of the copier. A copy machine is installed in the Office of the Corporation, and Periodic maintenance inspection (maintenance) to be able to demonstrate and maintain the copying function, the function renewal by the new model offer, and the provision of the paper and the toner necessary for the copy. It is a mechanism to receive the service charge in consideration. The service form of the servicing sizing leases and rentals, and the like sharing. Recently, sharing has been attracting attention as a new business model. Among them, the sharing business of the office and the car etc. has expanded to the center of the city.