The marketplace has begun to go green.

The marketplace has begun to go green.
Consumers have emerged in this country who always prioritize environmental considerations in their purchases, use, and disposal of products.
These consumers, called "green consumers," account for only 2 to 3% of all consumers.
But it is not so much the number that is high, but rather the emergence of this new type of consumer that is so important, because it is essential when things start to move in a big way.
But rather than a high number, the emergence of these new types of consumers is very important, because it creates an essential core when things start to move in a big way.
There are three percent, seven percent, and 30 percent as a guide for each step in the gradual development of things.
For example, the first pioneering 3% enthusiasts start the movement, which gradually spreads, and when it reaches 7%, it quickly accelerates to become a trend that impacts the market in the 30% range.
At this stage, green consumers may be, shall we say, environmental enthusiasts.
However, considering the incentives such as consumers' heightened environmental awareness, the spread of children's learning to recycle, and the progress of companies' disclosure of environmental information to consumers, there is no doubt that this trend will continue.
Incidentally, the green consumer rate in Germany and other countries is estimated to be over 60%.
There are 10 principles for green purchasing by green consumers.
In summary, they are: recyclable, energy-saving, resource-saving, environmentally friendly, repairable, long-lasting, and safe.
This increase in green consumers has made it inevitable for the corporate side to develop environmentally friendly products and interprovincial labels.
It will not be long in the future before environmentally unfriendly products and products produced on suburban drip lines will be eradicated.
Chinese products that are cheap and environmentally unfriendly will not last that long.
It will be difficult for 100-yen stores to survive.
On the other hand, quality and environmentally friendly products and services are just around the corner.
Incidentally, it is the green consumer who will support the purchase of 15% to 20% more environmentally friendly products than the conventional price.