As business opportunities in the expanding environmental sector—spanning BtoG (government), BtoB (business), and BtoC (consumer)—increase, more new companies are launching as environmental ventures. However, many of these ventures falter midway without achieving sustainable growth and development.

As business opportunities in the expanding environmental sector—spanning BtoG (government), BtoB (business), and BtoC (consumer)—increase, more new companies are launching as environmental ventures. However, many of these ventures falter midway without achieving sustainable growth and development.

Through extensive engagement with numerous environmental ventures, we've identified five key factors that define why startups fail: ① Marketability ② Product/Technology and Business Development Capability ③ Marketing Strategy ④ Funding ⑤ Entrepreneurial Qualities

The most critical factor is ① Marketability. This involves accurately reading market needs. It is the fundamental prerequisite determining a venture's success or failure, accounting for roughly 50% of the outcome. Far too many ventures overestimate their own technological capabilities, leading to a lack of sober analysis regarding "what to sell" to the market.

Next in importance is the examination of the target market and the agile, skillful ③ marketing strategy. This involves meticulous sales strategy and comparing products/technologies against competitors to determine "how to sell." Next is ④ funding. Start with self-capital, and during interim funding, avoid relying too easily on external investment. Instead, leverage know-how like post-sale cash recovery, procurement payment methods, shared R&D funding with partners, and deposits from distributors.

Finally, the entrepreneur's quality is a balanced perspective capable of accurately analyzing the strengths and weaknesses of the management resources needed to handle ④. If we liken a venture to a car, the destination is ① marketability. The two wheels are ② product/technology and business development capabilities and ③ marketing strategy. The engine is ④ funding. The driver is ⑤ the entrepreneur's quality. When all these elements come together perfectly, the venture can run smoothly.