Coral Minerals' Innovation and Customer Philosophy" - January 1997

Coral Minerals' Innovation and Customer Philosophy" - January 1997

Mr. Onouchi's interest in environmental issues led him to develop a new product, Coral Mineral, which utilizes dead coral. This product, which has the property of converting into alkaline ionized water when added to tap water, is gaining popularity for home use. The target market is the environmentally conscious consumer segment, which is expected to account for approximately 10% of the total market.

According to his business philosophy, it is important to create a moment of "I see" when the customer picks up the product. He also emphasizes that the mission of his business is to educate people who are not environmentally conscious and to change their minds through his products. This philosophy has borne fruit, and the fact that many repeat customers have been born is considered a factor in his success.

Mr. Onouchi's efforts go beyond mere commerce and can be considered a model case for environmental conservation and social awareness.

---Onouchi's efforts are a model case for environmental conservation and social awareness.

Related Sources
- Coral Mineral" by Okinawa Coral Co.
Produces products containing 23 minerals from lifeless coral skeletons. (https://okinawasango.jp/products/sangomineral/)
- Hydrogen Calcined Coral Powder
Offers natural fossil coral with hydrogen deposited as a food ingredient. (https://suisosango-lab.net/)
- Initiatives of Coral International Inc.
Manufactures products using fossil coral powder from Yonaguni Island. (https://www.kumamoto-keizai.co.jp/content/asp/week/week.asp?Kkiji=17412&Knum=29&PageID=3)