Environmental advertising is on the increase

● Background of environmental advertising.

In early 1990, advertisements called "Environmental advertisements" appeared in mass media such as newspapers, magazines and television COMMERCIALS.However, many of the original environmental advertisements aimed at the improvement of the corporate image were seen in abstract words, such as "Earth-friendly" and "our Earth family." This is the background of "maintaining the environment. "Conservation" is also a keyword that forms a new corporate image, it may be said that began to be considered as one of the methods of corporate identity (CI).In other words, it could be said that CE (corporate Environ mentalism: Corporate environmental-oriented strategy) became one of the pillars of corporate management strategy in the 1990s. However, a series of image-leading environmental ads are sluggish because the corporate philosophy of environmental issues, attitudes, specific initiatives and proposals were unclear and lacked the impact of environmental advertising.

＜Since then, the number of advertising in Japan environment is far from the movement of environmental advertising in Europe, where corporate social responsibility is strictly required to disclose information from consumers and people. "Our products are producing pollution, noise, and waste," an advertising statement published in the Japan Economic newspaper in May 1990 that shook the advertising industry of Japan in the European environmental advertising at the time.>

● Consumer and consumers target.

Over time, "environmental advertising" began to increase in the newspaper advertisement of Matazoro Japan recently. In the midst of the economic downturn, which is not real, some companies that are keen on internal reserves have begun to develop new areas of environmental products to consumers and consumer. The current environmental business market is about 104 trillion yen, but it is aimed at the consumer market which can forecast the market expansion in the future.
There are many environmental products of daily necessities that contribute to the comfort of the urban environment and the living environment. In addition, the conventional fittingly, directly related to resource and energy development equipment manufacturers, resource and energy or resource regeneration management company, without novelty, but through the corporate activities that donate a portion of the sales to the Environmental protection Organization, It is the one to donate to the Environmental protection organization that the consumer chose by the product purchase.

● Environmental advertising related business is spread.

As the global environment deteriorates globally, the role of the industry and the enterprise which is the foundation of the economy and the society is only heightened. The role of the company is greater than ever. In United States, circular economy (resource-recycling economy) has been attracting attention. The company intends to change the linear industrial activities of consumers and consumer, conventional mass production, mass consumption, and mass waste to the resource cycle. The role of environmental advertising to convey such corporate activities to consumers and people is growing. At the same time, the environmental awareness that coordinates this is high, and the business chance is expanded to the site expressed in the WEB by advertising agencies and copywriters who can read green consumer consciousness.