● Changes in the general consumer's consciousness the environmental business market in Japan is expanding to all industries through the first, second and third sectors, and is developing autonomously to all participatory markets. The market breakdown is divided into public demand and private demand, but the main line is the demand of civilian companies. But the consumer market is expected to expand. The traction is the presence of green consumers. This is a new type of consumer group that takes care of the environment in order to purchase products. The ratio of Greenkoshama in the Japan is slightly about 3, 4% of all consumers, but it is increasing with jiwari every year. Especially after the 2011 3/11 and the Great East Japan earthquake, the general consumer is interested in the natural environment, life including humans, food safety and security, energy problems, etc., and the life which suppresses waste in the recession wind Green consumers are increasing mainly in urban areas. Old news belongs, but here are the findings of recent consumer awareness. The survey was conducted by Dentsu in April 2014 on "consumer awareness of environmental issues". In response to a number of questions about social issues of interest, the "environmental issues" ranked first at 69, 1% higher than the previous year's 3.5 points. First place in six consecutive years since the start of the study in 2008. The second place was "natural disasters." In the question of environmental awareness, 65 and 5% answered that "consideration of environmental issues and life can be compatible". 3.7 points yoy. It has shown steady growth in the last five years from 2009 (55 ・ 9%). In terms of living, we have reached 88% of the total effort to conserve electricity and save money. In the future, even if the price is somewhat high, the growth related to housing facilities and household energy systems has been prominent in the environment-friendly products and services we want to use.
● Principles of consumption behavior standards for green consumers the change in the consciousness of such a general consumer has brought change to the shopping behavior at the time of the commodity purchase. What is the change? It is close to the forecast, but is it likely to see a lot of common part with "consumption behavior" of green consumers? So, when we look at the standards we have in mind when we purchase products from green consumers, it's like this. The key is to choose the right quality and price, but it is important to choose the products and services that are less environmentally and energy-intensive, and those who will strive to provide them with priority purchase.
It is said that there are 13 principle standards.
Specifically, there are the following criteria.
(1) Buy only what you need at the time of purchase, and refrain from buying anything extra.
(2) Choose a long life that can be used even if you think the price is high.
(3) Minimize containers and packaging materials and avoid excessive packaging.
(4) Purchase products that are less wasteful of resources and energy at the time of production, use, and disposal.
(5) When using household appliances etc., choose priority based on those with low power consumption.
(6) Purchase products that are harmful to the environment and have less health hazards.
(7) Select and buy things that do not impair the ecosystem and biodiversity.
(8) Select the products produced and manufactured in the neighborhood.
(9) Share resources and choose what you can share jointly.
(10) Buy what the product is distributed in the relationship between the producer and the consumer is visible.
(11) Select the one that the producer is guaranteed a fair allotment of profit etc.
(12) We will work diligently to improve the environmental impact and select companies and stores that disclose environmental improvement information.
(13) Select companies and stores that are considering the realization of a sustainable society for the next generation and the current generation of developing countries, etc.
The expansion of such a new green consumer will encourage the provision of environmentally-priced products to companies that produce and manufacture goods or sell products. It is a big business opportunity for companies to provide environmental products that change the consumer (consumers) as a result.
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