Invisible Disclosure Facebook "Likes" in 2013 reveals the contours of the mind
In 2013, a study conducted by the University of Cambridge and Microsoft Research revealed that Facebook users may be unknowingly revealing highly personal information about themselves to third parties through "Likes". to reveal highly personal information about themselves to third parties. Based on the "Like" history of about 58,000 U.S. users history, the researchers were able to estimate with astonishing accuracy a user's sexual orientation, race, political beliefs, religious leanings, intelligence quotient, drug use, and even the divorce history of their parents.
What is surprising is that these estimates were not based on information entered into the profiles by the users themselves, but rather on their daily "Like posts and content history, not information entered into the user's own profile. It is possible for the algorithm to decipher the depths of one's inner life by simply indicating one's favorite music, movies, and reading habits.
The results of this study strongly suggest the vulnerability of privacy in social media. Researcher Michal Kosinski warned that the handling of such information requires a legal and ethical framework and political intervention.
Every "like" we press with a light heart that we press with a light heart quietly reflects the contours of our hearts and minds. The time has come to reexamine the meaning of self-disclosure in the information society and its dangers.
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