Invisible Disclosure Facebook "Likes" in 2013 reveals the contours of the mind

Invisible Disclosure Facebook "Likes" in 2013 reveals the contours of the mind

In 2013, a study conducted by the University of Cambridge and Microsoft Research revealed that Facebook users are unintentionally revealing personal information through "Likes". revealed that Facebook users are unintentionally revealing personal information through "Likes". The study analyzed "Like" histories collected from approximately 58,000 users in the U.S., and found that they were unintentionally revealing personal information through "Likes. history from approximately 58,000 U.S. users in the study revealed that sensitive information such as sexual orientation, race, religion, political beliefs, intelligence quotient, drug use, and parents' divorce history could be predicted with a high degree of accuracy.

This information was not explicitly disclosed by the users themselves, but rather was derived retrospectively from their daily and unconscious "Like! which is a minor action that users do on a daily basis and unconsciously. For example, a "like" on a certain music or TV program to a certain music or TV show, for example, can lead to the identification of a person's gender and personality.

This finding has rekindled social concerns about personal privacy. Researcher Michal Kosinski said, "Users would never imagine that their information could be used in this way," and called for accountability and political regulation of platform companies.

This study, which shows that unconscious online behavior actually reflects a very deep personality aspect, illustrates the sharpness of the algorithms behind the social media we use every day and the possibilities and dangers they pose to society.

Related Sources:

- University of Cambridge research publication (2013)
- Article published in Proceedings of the National Academy of Sciences (2013)
- The Guardian article (March 11, 2013)