The "humanities (soft) environmental business" is beginning to emerge. Driven by the full-fledged launch of environmental initiatives in various fields, the current market is said to be around 1.5 trillion yen, and is expected to grow to about four times its current size by 2010.
As for promising businesses in each field, ISO certification support consulting, energy-saving measures, and environmental business support consulting are rapidly growing. New developments include environmental reporting. Environmental assessment business and research and analysis in environmental improvement of sites related to environmental ISO are also important. Recently, plant and biology-related specialists are increasingly entering this field.
Environmental education is another area that deserves attention. Businesses that train people to be sensitive to the environment, especially in the corporate sector, are becoming increasingly important. There are also commercial opportunities in the production of environmental education programs and tools. Eco-tours that present a new style of travel and environmental advertising that is an essential factor in corporate environmentalism (CE) are also attracting attention.
Financing for environmental risk avoidance and environmental liability insurance are attracting attention. Until now, only foreign financial products were available, but domestic non-life insurance companies are beginning to develop related products. In addition, eco-banks and venture capital firms that support environment-related companies have emerged and are commercializing their products.
The environmental business in the humanities is an unprecedented and developing field with many hidden business opportunities. As environmental initiatives become more widespread in various fields, it is highly possible to create new environmental businesses based on new ideas in the humanities. Incidentally, our office is also in the humanities, but we have been extremely busy as of late.
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