Selecting the Quiet Voice: An Organization's Ethics Compass December 2025
The idea that gathering the opinions of all consumers can lead in the right ethical direction is appealing, but it does not always lead to appropriate decisions in practice. The majority view of ethics is abstract, strongly dependent on personal experience and emotions, and lacks the precision and consistency required for complex areas such as AI governance and institutional design. As a result, even when numerous opinions are gathered together, value judgments often become ambiguous and cannot be incorporated into actual rules and operational standards. In fact, there is even a danger of creating an ethical fog and losing direction.
To address this challenge, a two-tier structure has become common in international AI governance, in which public participation is emphasized but final decisions are made by experts with professional risk assessment, legal knowledge, and technical understanding The EU AI Act is a typical example, in which risk classification and obligation setting, while reflecting public concerns, are scrutinized by a committee of experts. The EU AI Act is a typical example, reflecting public concerns, but with risk classifications and mandates scrutinized by a committee of experts. In companies, AI ethics committees and audit departments are being developed, and a system is required to professionally re-translate consumer feedback, rather than making it a direct determining factor.
Majority rule may appear democratic, but it is easily influenced by short-term emotions and may undermine long-term safety and fairness. What is needed is ethical leadership that accepts diverse voices but sublimates them into a system through professional judgment. This is the compass that organizations need to face the complexities of society.
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