Selecting the Quiet Voice: An Organization's Ethics Compass December 2025
In ethical decision making, the idea that indiscriminately gathering the opinions of all consumers will lead in the right direction is intuitive, but it does not always lead to appropriate results in practice. Many people's ethical views are abstract and easily influenced by their emotions, and they do not reach the level of precision required for complex institutional design and AI operations. Therefore, when a large number of opinions are gathered together, there is a danger that value judgments will become ambiguous, creating a fog of ethics that cannot be reduced to concrete procedures.
International AI governance also emphasizes a two-tiered structure of citizen participation and professional judgment: in the EU AI Act, while reflecting citizen concerns, the final risk classification and article formation are scrutinized by experts. This is because technical safety, protection of human rights, and transparency standards require a high level of judgment that cannot be designed based on sensible opinions alone. Companies are also required to have AI ethics committees and audit departments in place, and mechanisms to re-translate the voices of citizens, rather than translating them directly into institutions.
Majority rule may seem democratic, but it is prone to short-term emotions and misunderstandings. For example, extreme opinions that AI should be banned altogether or, conversely, calls for minimal regulation do not adequately take into account the long-term effects and social costs. What is needed here is ethical leadership with expertise, legal understanding, and risk management skills. Only experts can play the role of translating abstract values into operational rules at the practical level and establishing a system that is consistent.
Ultimately, consumer opinions are an important starting point, but in order to sublimate them into policies and institutions, it is essential to have ethical judgment that can serve as a compass within the organization. The fairness and stability of society will be protected by decisions that are responsive to diverse voices, but that are also professional and responsible.
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