### Tokyo, 1970s: The Road to the Establishment of a Free Blood Donation System
In Tokyo in the 1970s, the prevalence of blood selling and the risk of infectious diseases were serious social problems. Economically impoverished people were selling blood in unsanitary conditions, and the risk was growing in the medical field as well. In response to this situation, the Japanese Red Cross Society launched the "Love Blood Donation Campaign" in 1970. Through educational activities for the general public, free blood donation gradually spread, and by 1974, a nationwide shift was underway. Furthermore, in 1978, a new law guaranteed blood safety and increased social awareness of blood donation. The establishment of free blood donation was the crystallization of efforts to overcome social challenges and became the foundation for protecting medical safety and the health of citizens.
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