The Sprout of CSR Born of Reflections on Environmental Pollution--Anan City, Tokushima Prefecture--April 1995

The Sprout of CSR Born of Reflections on Environmental Pollution--Anan City, Tokushima Prefecture--April 1995

In the 1970s and 1980s, the pollution problems that accompanied Japan's rapid economic growth became more serious throughout the country. In Anan City, Tokushima Prefecture, water and air pollution were also major problems that threatened the local living environment. In particular, river pollution caused by factory effluent not only affected the fishing and agricultural industries, but also directly affected the health concerns of local residents. In response to this situation, in the 1990s, local companies began voluntarily strengthening their wastewater treatment facilities and monitoring systems.

What was particularly noteworthy was that the companies did not act alone, but rather established a "council" with local residents and the government to establish a framework for regular exchange of opinions and disclosure of information. This framework was later systematized under the term CSR (Corporate Social Responsibility), but at the time, the definition of CSR as a system was still vague. Even so, the efforts of companies to restore trust at the frontline level served as an innovative model for the region.

The implementation of CSR was not merely an image strategy, but also led to the fostering of a culture that emphasizes coexistence with the community. Anan City's attempt should be recognized even today.