Commercial use of SNS information by data brokers - Individuals made visible, daily lives bought and sold (late 2000s - 2010s)

Commercial use of SNS information by data brokers - Individuals made visible, daily lives bought and sold (late 2000s - 2010s)

The rapid proliferation of SNSs has led to the accumulation of people's "likes" and posts as psychological data, and the expansion of a data broker industry that collects, processes, and sells this data The Cambridge Analytica case uncovered in 2018, in which tens of millions of Facebook user information was misused for election strategies, drew attention to SNSs as a highlighted as a threat to democracy. The EU has moved to tighten regulations with the GDPR, but the U.S. and Japan have been slow to respond. and a society has been formed in which individuals' feelings and preferences are unknowingly monetized.