Saturday, May 3, 2025

Reiko Aso and "Kurashi no Techo"--Pages Lying Between Mother and Daughter in the 1970s

Reiko Aso and "Kurashi no Techo"--Pages Lying Between Mother and Daughter in the 1970s

My mother used to read this magazine. In the 1970s, the center of gravity in the Japanese home was still the mother, and the lifestyle magazines were always near that center of gravity, lighting up the kitchen and the living room.

Under the belief of Hanamori Yasuharu, this magazine, which eschewed advertising and sought justice and aesthetics in daily life, was poetry in the name of practicality, and the voice of an editor with ethics. Mothers read it and daughters watched from afar. For Aso, who ran across the surface of the times as a model, it was an unapproachable yet nostalgic "smell of home.

Home and entertainment, tradition and fashion. Reiko Aso's indifference lies quietly in the rift between these two cultures. It was not a rejection, but a kindness in the name of distance that was etched in time.

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