In order to "realize a sustainable society for future generations," the conventional scrap-and-build mentality must be abandoned in favor of a "Re-Build" mentality. Scrap-and-build, which has resulted in the waste of resources and energy and the proliferation of environmental burdens, has led to the anticipation of resources for future generations and the postponement of environmental burdens. Against this background, efforts to rebuild are creating various business opportunities.

In order to "realize a sustainable society for future generations," the conventional scrap-and-build mentality must be abandoned in favor of a "Re-Build" mentality. Scrap-and-build, which has resulted in the waste of resources and energy and the proliferation of environmental burdens, has led to the anticipation of resources for future generations and the postponement of environmental burdens. Against this background, efforts to rebuild are creating various business opportunities.

Rather than disposing of society's ever-increasing stock and waste as it is, rebuilding, in which goods and resources are treated with care and made to last, is forming an important market for environmental businesses. Business areas included in rebuilding include Refine (sorting and decomposition), Reduce (weight and volume reduction), Reuse (reuse), Recycle (recycling), Reconvert-to-Energy (heat recovery), and others. Among these, the Reuse field is looking very promising. Recycle, which is a popular trend, has not been very successful as a business.

There are many reasons for this, but the hurdles include difficulty in recovering the initial investment in facilities, securing high-quality waste (resources), the cost of recycling resources, and securing sales channels for recycled resources and products. In addition, recycling can also increase environmental impact. In this respect, the Recycle business faces fewer challenges if used products are repaired or repaired before being recycled and reused as products again.

Reuse business includes repair, reform, and retrofit of end-of-life products, as well as renovation and repair to extend the service life of building structures, and restoration and restoration of degraded natural environments. Looking at recent rebuild-related businesses, the Reuse business accounts for most of the success stories.

The Hard Off Corporation, which opened its doors to the public last November, and many other companies that have successfully changed their business model from leather bag manufacturers to repair services are examples. The "Re" in the English-Japanese dictionary is "Re". If you look up "Re" in an English-Japanese dictionary, you may find some hints for your business.