Environmental Advertising (Volvo Maker's Japan) environmental business Point 1998.12.15
Volvo Maker's Japan, the Japan branch of Volvo's Sweden largest automaker, has shown its direction in Japan "environmental advertising". The first installment of the company's environmental advertising was announced in 1990, "Our products are it was a simple body copy that explained the uptake of environmental measures in the production process, which produced pollution, noise, and waste. Was too shocking and convincing enough. The reason behind this environmental advertisement is that the company had firm backing in the "environmental statement" which was laid out in 1989. In 1995, the environmental destruction data of the car of the own production was released, and the environmental specifications of each model were prepared. The characteristic of the company's environmental advertisement is not the appeal effect of the ① product image, but to convey the idea and attitude to the environment of the enterprise. To disclose information such as the load ② products have on the environment. From the ③ side to the side to use, three points of raising awareness of all concerned people. In addition, it is characteristic of the company's environmental advertisement that the place of the announcement is limited to the newspaper publication. The reason for this is to emphasize the accurate transmission and the persuasive power by the print media rather than the ambiguity of the visual message such as television. Do not use magazines in print media. To avoid bias of the reader object, this is sticking to public in the mass to the end. "Environmental advertising" will be increasingly important in the CE field. The skeleton is disclosure (disclosure) and accountability (information disclosure). The new work that can be presented and embodied in this method is going to be born into the environmental business.