Towels woven in the wind

We can enter the environment business with ideas and wisdom. The Imabari towel has evolved into a worldwide brand now, but there was such a history, too. Now old. It was a time when a large amount of cheap towel made in China entered the domestic market. The towel trader who was compelled to a certain struggle thought.... adopting the environmental consideration which is becoming a trend to the product. However, those skilled in the art did not have the technology. The idea that came up was this. To use renewable energy and wind power in a factory that weaves towels. The company decided to purchase renewable energy from the wind power generation from Shikoku electric power to operate the plant. "Towels woven by power supplied by wind power", so the name you put on the towel was "towel weaving in the wind". When the market was introduced, it sold more than expected. Profitable. With profitable funds, we established environmental management and started to develop new products in the raw material of biodegradable plastic derived from plants. I was introduced many times as one of the examples of environmental business entry with an intellect and ideas without technical skills. The transition of the plant after that is uncertain.