Green Plastic as an eco-material in Europe

Gradually the penetration of European consumer goods manufacturers is taking a big helm in the use of plant-derived plastics and recycled plastics. In the Japan, there is excessive coverage of the efforts of the de-oil-based plus chick about the drinking straw and the container etc. which are mass consumption and a large amount of waste in the food service industry. It seems that the clue is finally opened, but in Europe overseas, the material changes in consumer goods, The efforts of the oil-based plastics have already begun to move in earnest. For example Denmark major toy manufacturers have introduced plant-derived polyester products, which are made from sugarcane for the first time in the company. We are currently selling Lego block plants from plants in the form of grass and trees for a limited time, but the policy is to expand it to all products. In addition, the sneaker manufacturer Adidas is not using the new material from plants, but rather crisis it with recycled materials from polyester materials. We sold 100 pairs sneakers with recycled polyester for 17 years. It is a full-scale switching policy in 24 years. By the way, about 40% of clothing is used for recycled goods. "The cost is one to two percent higher, but the priority is to reduce the environmental impact" is practiced in the products sold. The tendency to choose products and invest in the consumer, the manufacturer, and the investor based on the consideration of the environment is spread before. It is said that it will be possible to reuse and to recover all plastic by 30 years.